"Deewana" Team Unveils Smart Pricing Strategy

"Deewana," starring Harshith Reddy and Smeha Meghamalai, has opened to positive reviews. To reach wider audiences, the makers introduced a special pricing strategy, fixing tickets at ₹105 in PVRs and ₹100 in single screens. The lower prices aim to boost footfall, making the romantic drama more accessible and improving box office prospects.