Content Wins: "Obsession" Beats "HJTIHH"

"Obsession," an English horror thriller, is outperforming the Bollywood film "Hai Jawani Toh Ishq Hona Hai" despite having no star cast or heavy promotion. It has nearly double the ticket sales and has crossed ₹70 crore in India. Strong word of mouth shows audiences now prefer engaging content over star power or language barriers.